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Hospitals are not only a potentially huge source of business because of their overall depth of wealth, but because of the diversity of their marketing needs. Within your standard hospital, you can find niches for stationary and writing items, children's products, fundraiser items, illness-related awareness programs, advertising for the hospital as a whole, advertising for specific new programs of the hospital, employee rewards and incentive programs, employee recruitment, and gift shops just to name a few options. With so much opportunity, it's safe to say that hospitals have the potential to be extremely lucrative clients. Getting in and working with one isn't much different than working with other businesses either. All it takes is a little background knowledge, insight into their internal management structure and attention to their needs as clients.
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