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How to practice promotional
medicine with the hospital
and health care industries
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WHAT'S GOING ON
If you've never worked within the health care industry, let alone hospitals, you may be wondering about the market's overall financial health. After all, even though the huge amount of money flowing in and out of most institutions might support assumptions of stability, it's not like the American health care system is known for its overall fiscal strength (and that's not even factoring in any damage the recession might have caused). Luckily, it seems that most of the market's financial issues are either past or passing.
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Michael Cornnell
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