Home Economics - Marketing Kitchen and Household Promotional Products

By Nichole Stella

The Recipe for Success for Kitchen Product Promotions

Provided by Sarah Sumner, program coordinator for Bay State Specialty Company, Middleboro, Mass.

1. A local pizza restaurant uses pizza cutters, putting one in each pizza box. This way, the customer will have something to keep with the restaurant’s number always at their fingertips when they want to place a take-out order.

2. An organization promoting a hummus spread paired up mini spatulas with samples of the spread, to hand out to customers.

3. An apartment rental office used spaghetti servers to welcome new tenants, printing “Welcome Home” on the servers as a housewarming gift.

4. For Fire Safety week, the fire department used oven mitts and potholders as handouts. On the products they printed 911 and safety tips on them to assist users in an emergency.

Maybe it's passé, even cliché to claim it as the heart of the home, but clichés are not born without merit. The kitchen is the epicenter of every house and it is where the action lives. Every day family members gather around to bond and share their stories. The hungry masses are fed, traditions are passed down, tears are wiped away and victories are celebrated. It is also where "household names" are born, bred and become trusted family mainstays. The shear number of logos and brands that find their way into the kitchen—donning shelves, appliances, gadgets and gourmet items—is enough to make marketing gurus giggle and distributor salespeople swoon.

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Nichole Stella Author's page Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.