From Half-empty to Full

There are clients that are terrible for terrible's sake, and there are clients who are terrible because they're trying to protect a multi-billion dollar brand image that's more recognizable to the world than pizza, the Olympics and the moon combined. With clients that are just bad, there isn't much you can do besides wonder what marketing sins you've committed to make your business such a jerk-magnet. With companies that are a pain because they're trying to protect a million-dollar trademark though? There's plenty you can do to soothe the jerk out of even the fussiest, whiniest, most miserable clients.