Secrets of the Simple
Ideas for success with badge, button and lanyard promotions
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There might not be anything more basic than promotions involving badges, or buttons or lanyards for that matter. Place a logo on a piece of plastic, metal or cloth, give it to someone to wear, and you're set. Basic, however, doesn't necessarily mean less of a promotion. There's a reason, after all, that the expression "Going back to the basics" means taking a step back and focusing on what is known to work.
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- Companies:
- Marathon/Prestige
- SnugZ USA
- Zoogee World
Michael Cornnell
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