The mechanics of a successful awards program are fairly straightforward. Someone does something you like. You give them an award to show your appreciation. They accept said award and smile. Handshakes ensue. Clapping and/or cake may be involved. That's not the hard part.
The hitch to awards promotions comes in the actual selection of the award. What separates the plaque an employee treasures well beyond retirement from the trophy dumped quietly in the trash when the boss's back is turned? Larry Maloney, vice president of marketing for of R.S. Owens & Co., Chicago, and Ryan Shui, merchandiser for Norwood Promotional Products, Indianapolis, offered help with this question, with each picking one of their companies' best awards and going over some of the design features that make them so popular.
- Companies:
- Awards
- Norwood Promotional Products