Baby, It's Cold Outside
Jackets and outerwear heat up fourth quarter promotional product profits
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In the winter of 1949, Ella and Louis sang it best.
While sometimes we may have the luxury of tossing our jacket aside and staying for another hot toddy and some records, at some point we all have to go out and face the cold. To take the matter to its chilliest point, the National Weather Service reported that the average seasonal snowfall a year in Denver is 61.7 inches. That is a lot of fluffy, cold, white stuff. So what does "baby" need most of all when those Ella Fitzgerald records stop spinning? A nice, warm, imprinted jacket.
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- Companies:
- MV Sport/Weatherproof
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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