KFC Is Really Going All-In on Branded Merchandise

Fried chicken and merchandise—it might not make a lot of sense to you, but Kentucky Fried Chicken is doubling down on its new, limited edition apparel and goods. (Side note: That was not a reference to KFC's notorious double down sandwich.)

According to a press release, KFC has unveiled its new online merchandise shop, KFC Ltd., which features everything from pillowcases to socks, and all alongside phrases like, "Dance like no one’s watching. Sing like no one’s listening. Dress like you haven’t eaten lunch yet."