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CEO, VPs and senior level management will all tell you one of the top spots to get business done is on the golf course. It's on the green that you can see the true colors of the man or woman standing next to you. Do they throw their five iron when things don't go their way? Or are they a pro, even when they are losing? With character revealed in such a way, it's no wonder that everyone from big budget corporate entities to smaller community businesses are hosting golf events to build business and their brand.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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