McDonald's Sweden Enters Virtual Reality with Promo
McDonald's Sweden VR headset; Image via Adweek
McDonald's Sweden is trying something new with its Happy Meal boxes: virtual reality headsets. According to Adweek, the promotion is connected to the Swedish "Sportlov" holiday, when many families hit the slopes for a week of skiing.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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