Midwest Single Source Evolves with Rebranding

After appearing on the cover of the printed products industry magazine Print Solutions, Midwest Single Source, Wichita, Kansas decided to redefine the company’s presence in the marketplace. Owner, John H. Osborne, said the change was needed because, “... as a company we’ve evolved from a print distributor to selling office products, promotional products and mailing equipment, and now have become a print manufacturer reaching national and international clients.” Osborne continued, “We have invested in technology for our clients as they have evolved and we realized we needed our brand to evolve as well.” The colors in the company's new logo represent Midwest Single Source’s business pillars—print, office, mail, and promotion. The company also feels the new tag line better indicates how Midwest Single Source can transform a clients business. Osborne added, “Our logo and tag line ‘Solutions through Service’ better explain that it’s not products we’re selling but solutions for cost-effective operating efficiency.”