My Best Promotion: Dennis Funk
What happens when a company’s inventory outnumbers its sales, or vice versa? Dennis Funk from Proforma Signature Solutions, Brooklyn Heights, Ohio, shared how he efficiently streamlined a nonprofit’s e-commerce platform, while decreasing its liability.
Dennis Funk: We had a really nice success story with the American Diabetes Association. … They had their own e-commerce platform, and what they were doing was selling the product online. They probably had 50,000, 60,000 in inventory, but about 100,000 in sales, so they kind of outgrew their own system. They didn’t want to do it anymore. They outsourced it to one of our competitors four years previously, and this competitor, who is a pretty big player, said ‘OK, we’ll do it, but you have to get on our system and you’re going to have to use our products.’
- Companies:
- Washington Vinyl & Leather
- People:
- Dennis Funk
Brendan Menapace is the content director for Promo+Promo Marketing.