My Best Promotion
Firsthand tales of creativity and success
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School promotions go beyond the standard notebooks and pencils. Schools need help keeping students and parents engaged—and donating. Lindsay Hixson, brand manager for Sonic Promos, Gaithersburg, Md., describes one such promotion, which used the sale of T-shirts to students and parents to raise money for PTA-hosted events.
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Colleen McKenna
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