Nichole Stella to Join M. Rubin & Sons as Executive Vice President, Corporate Strategy and Development

Nichole Stella has joined M. Rubin & Sons as vice president, corporate strategy and development.

PHILADELPHIA (May 16, 2017) - Promo Marketing, the leading source of product and marketing information for distributor sales professionals, today announced that Nichole Stella, president and chief revenue officer, has joined Top 40 industry supplier M. Rubin & Sons, Long Island City, N.Y. She will serve as executive vice president, corporate strategy and development, and will oversee the strategic vision across the various divisions of the company, including Blue Generation.

Throughout her career, Stella has driven various organizations to embrace change, think big and implement new strategies through creative and innovative thinking. She has spent the last 12 years at NAPCO Media (parent company of the Promo Marketing Media Group), transforming the brands under her leadership in all areas, including developing and launching new online products and services; selling complex enterprise level technology and marketing solutions; forging and negotiating strategic partnerships; and recruiting and developing top sales, marketing and creative talent. Since 2013, as president, she quickly scaled the Promo Marketing Media Group and significantly increased revenue, cementing Promo Marketing’s status as an industry heavyweight.

“I am grateful for having worked with such a strong and creative team at Promo Marketing,” said Stella. “I have learned a lot during my tenure and my support for them will continue far into the future. It will be exciting to put my skill set to use at M. Rubin & Sons. They have an incredible team, as well as second-to-none apparel products and production capabilities. Having been in the business since 1944, working with M. Rubin & Sons will not only provide new challenges, but also the opportunity to learn from generations of apparel experts.”

Stella will play an essential role in the strategic development and execution of M. Rubin & Sons’ future corporate growth plans. She will also bring her expertise in branding, technology, sales and marketing transformation to further strengthen the Top 40 Supplier.

“From the very first time we met Nikki, we were overwhelmed by her vitality and knowledge of the industry,” said Eric Rubin, president of M. Rubin & Sons. “The combination of her areas of expertise and impressive background with our global production capabilities and superior service to our customers is an incredible opportunity for all of us. We are very excited about Nikki joining forces with M. Rubin & Sons and bringing Blue Generation to the next level in our industry.”

Stella has been a strong supporter of Promotional Products Association International (PPAI), where she currently chairs the Leadership Advisory Committee, and she will continue her work to strengthen the industry through the association. Paul Bellantone, president and CEO of PPAI, noted, “Nikki and Promo Marketing have been strong supporters of PPAI on a number of important initiatives and volunteer leadership roles. I am pleased to know her talents, character and dedication will continue to serve our industry in new ways.”

Dave Leskusky, former president of Promo Marketing and current president of NAPCO Media, Promo Marketing’s parent company, will lead the group on an interim basis. The company will conduct an executive search for Stella’s successor.

“We are extremely grateful to Nikki for her countless contributions to NAPCO Media and the Promo Marketing Media Group over the past 12 years,” said Leskusky. “She’s assembled a strong and experienced team that will continue to provide unparalleled service for our industry partners, and I look forward to leading the team as we search for Nikki’s replacement. We wish her continued success in her new role.”

About Promo Marketing
Promo Marketing, a division of NAPCO Media, is the source of product and marketing information for distributor sales professionals lead by the industry’s most preferred publication, Promo Marketing magazine. Promo Marketing also provides a variety of industry resources dedicated to helping distributor sales professionals, including publications, online services and end-buyer catalogs. For more information, visit www.promomarketing.com.

About M. Rubin & Sons
M. Rubin & Sons is a Top 40 Supplier Company. Their division Blue Generation specializes in logo-ready apparel. For three generations, the company has specialized in manufacturing and importing a wide variety of wearables. Family owned and operated since 1944, Blue Generation remains mindful of its humble beginnings and operates with a distinctive "Family Touch.” Take a look back at its formidable history and learn more about the company. For more information, visit www.bluegeneration.com.