Norwood & BIC Graphic North America Unifies Field Sales Team
The move will allow distributors to have a single sales contact for both brands.
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Norwood & BIC Graphic North America, Clearwater, Fla., announced late Thursday that its field sales team will soon be unified and cross-trained to sell and support both product lines. Over the past year, distributors have increasingly requested one contact—not only would this be more convenient for customers but also more effective, allowing field sales account managers to offer comprehensive programs and promotions incorporating items from both brands. Based on this feedback, NBGNA has been testing dual-brand account managers in each region with very positive results. The new structure will be in place January 1, 2012.
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