People Are Wondering Why 'Vegan' T-shirt Has Non-Vegan Recipe on Label

It's strange to say an eating lifestyle choice is trending right now, but thanks to Beyonce's Coachella announcement about going back to eating vegan, we can definitely say plant-based is in for 2018. Perhaps Topshop wanted to take advantage of the diet's growing popularity, but they probably should have double-checked vegan requirements before unveiling their new T-shirt.

Credit: Topshop

The $40 "Vegan Dino" T-shirt is a fashion-forward, millennial pink tee with a major problem: the label. The main star of the T-shirt is the Vegan Dino, an herbivorous dinosaur, but the label features a cake recipe that is anything but vegan, thanks to the butter and eggs.

It's an innocent mistake. The original retailer of the T-shirt, Tee and Cake, puts the recipe on all of its garments, so the label probably wasn't even considered when it came to this new T-shirt design. But obviously, it's contradictory to peddle a pro-vegan T-shirt with a dairy-filled cake recipe.

Of course the internet responded how it usually does: a good ol' fashioned roast.

Sooo 🤦‍♀️🤦‍♀️
1)’seriously?’ A tee that advertises veganism but then come with a cake recipe that is far from vegan... missed opportunity there
2) a possible jibe at vegans?? If so shame on you @TeeAndCakeUK and do you really want to promote that negativity @Topshop ?! pic.twitter.com/RUHLTJF1bY

— Beck (@BeckBarr2) March 5, 2018

In a statement to The Sun, Topshop explained the oversight.

“The T-shirt is a brand that we stock at Topshop called Tee and Cake,” the retailer said. “The label is across all of the T-shirts in the line. As the brand is called Tee and Cake it has a whimsical recipe in the label. The label is nothing to do with what’s on the front of the T-shirt.”

Point taken, Topshop, but you've got to be a little more careful in the age of the internet. Plus, you'd be angry, too, if you had to give up pizza.