Picnic Time Named Official NFL Licensee

Picnic Time, Moorpark, Calif., has been named an official licensee of the National Football League, effective April 1, 2011. "We are very proud to join a select group of companies that are licensed to sell products carrying NFL team marks," said Scott McCormack, director of sales and marketing for Picnic Time. "This is an exciting addition to our group of licensors that include 91 NCAA universities and Coca-Cola. Picnic Time will be offering the NFL items through current channels of distribution as well as new markets. The license includes all 32 teams, Divisional Playoffs, Conference Playoffs and, of course, the Super Bowl and Super Bowl winner."