PPAI Membership Reaches 9,000 Milestone

By Kyle A. Richardson

On Friday, July 1, the Promotional Products Association International (PPAI) announced that the association had reached a new membership record. R-n-R Promotions Inc., Alexandria, Va., became the 9,000th promotional products company to join the trade association.

PPAI stated that they reached 8,000 members in January 2011, meaning 1,000 companies became members in the last six months. When asked what he attributed the increase to, Paul Bellantone, president and CEO of PPAI, said, "Over the last year, PPAI has really tightened its value proposition. We've tightened up and better communicated our value to the industry. Part of that is in those efforts with public affairs, government relations and product safety. All companies are recognizing that's important and needs to be supported."

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Kyle A. Richardson Author's page

Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.