PPAI Study Confirms Effectiveness Of Promotional Products When Compared To Traditional Media
A late 2009, two-part study designed by Promotional Products Association International (PPAI), Irving, Texas, and fielded through independent research company MarketTools Inc., evaluated a cross section of the American consumer population about television, print, online and promotional products advertising. The study surveyed more than 1,000 consumers who recalled receiving a promotional product in the past 24 months.
The first part of the study, titled "Effectiveness Of Promotional Products As An Advertising Medium," focused solely on promotional products and evaluated the action, reaction and relationship of products and their recipients. The study found that:
– 94 percent could recall a promotional product they had received in the past two years
– 89 percent could also recall the advertiser
– 83 percent reported that they liked receiving promotional products
– 48 percent would like to receive promotional products more often
– 69 percent generally keep the promotional product
- Companies:
- PPAI