Marketing Made Easy
Practical and tactical marketing tips that have stood the test of time
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“You’ve got to accentuate the positive
Eliminate the negative
Latch on to the affirmative
Don’t mess with Mister In-Between.”
Johnny Mercer and Harold Arlen were on to something when they wrote these timeless lyrics, which, in reality, have applications in all walks of life. Consequently, when it comes to marketing, honing in on the positive aspects of one’s marketing plan, eliminating the excess fat and latching on to affirmative tactics is a sure recipe for success. Promotional Marketing sat down with Bill Schreiber, an 18-year public relations veteran based in Chicago, to find out some of the basic marketing techniques that should not be messed with.
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- Promotional Marketing
Cynthia T. Graham
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