Prime Line Expands its Exclusive Rubik’s Line

Rubik's Highlighter from Prime Line.

Prime Line, the Bridgeport, Connecticut-based exclusive supplier of the Rubik’s brand to the promotional products industry in North America, has added 10 new designs to its growing line of Rubik’s products.

Prime Line’s new Rubik’s offerings include the Rubik’s Highlighter, Rubik’s Highlighter Set with Magnets, and the Rubik’s Puzzle Pen. Each of these items features the iconic Rubik’s multi-colored cube design and are also all available in custom versions as well. In addition, the company now offers the Express Rubik’s 9-Panel Full Custom Cube, which can be ordered with as few as 100 units and delivered within three weeks of proof approval.

These new items join the Rubik’s Flashlight, the Rubik’s Cube Stress Reliever and an assortment of Rubik’s Cubes as key items in Prime Line’s Rubik’s line. The centerpiece of the line is the classic Rubik’s 9-Panel Full Stock Cube, which has sold approximately 350 million units at retail since it was introduced in 1980, the same year Prime Line was founded.

“Rubik’s has been a staple of our line for many years and we expect that these new line extensions will help us sustain growth in the category for the foreseeable future,” said Jeff Lederer, president of Prime Line. “The beauty of the Rubik’s line is that if offers creative solutions for projects with themes like problem solving, storytelling, color, and nostalgia. The possibilities are endless and more ideas can be found at

For more information, visit Prime Line’s website.

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