Prime Line Launches New Initiative to Aid Program and Company Store Buyers

Prime Line, a supplier from Bridgeport, Conn., has launched a new initiative intended to aid program and company store buyers with their product selections. The company has published two new sales tools—Fresh Ideas for Programs and Company Stores, and a Program Items by Industry Index.

"Our intention with Fresh Ideas for Programs and Company Stores is to guide buyers to items with proven track records in programs and company stores and to the new products we believe have the best potential for sales," said Jeff Lederer, president of Prime Line. Distributors may access this document at http://www.primeline.com/home-content/2012ProgramItems.pdf or can send an e-mail request to mailroom@primeline.com.