Prime Line Launches New Initiative to Aid Program and Company Store Buyers

Prime Line, a supplier from Bridgeport, Conn., has launched a new initiative intended to aid program and company store buyers with their product selections. The company has published two new sales tools—Fresh Ideas for Programs and Company Stores, and a Program Items by Industry Index.

“Our intention with Fresh Ideas for Programs and Company Stores is to guide buyers to items with proven track records in programs and company stores and to the new products we believe have the best potential for sales,” said Jeff Lederer, president of Prime Line. Distributors may access this document at or can send an e-mail request to

Prime Line’s Program Items by Industry Index identifies items that are suitable for programs and company stores in specific end-buyer industries such as education, health care, technology, energy and entertainment. The company is also developing a database, which will provide distributors with information on Prime Line items that have been used in conjunction with industry specific programs over the last few years. The database is expected to be ready later this month.

For program and company store items, Prime Line offers end quantity pricing, low minimums and waives repeat set-up charges. To register an item for a program or company store, distributors need to e-mail their regional sales manager or send a request to

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