Prime Line Launches Prime Fresh Program

Company will introduce new items and selling ideas every month in 2013.

Prime Line, located in Bridgeport, Conn., announced that it is introducing new items every month throughout 2013 as part of the company’s Prime Fresh program. Prime Line is also staging monthly interactive webinars focusing on fresh selling ideas while allowing distributors to get a first look at the new items before they are released to the industry.

Prime Line will introduce new items on the first of every month all year long. The products can be found at in the main banner area of its home page and in the New Arrivals – Prime Fresh section that can be accessed from the footer on every page. Distributors can also download a flyer about the new items, which includes a special offer.

“In the past, we typically introduced new items in our catalogs. This year alone, we added more than 200 new items to our annual full-line catalog,” said Jeff Lederer, president of Prime Line. “We decided to move forward with the Prime Fresh program knowing full well that distributors would welcome more new product introductions from us. In addition to the new items, our interactive webinar series focuses on fresh selling ideas—potential markets and applications—which will help distributors identify potential customers for our new items.”

Prime Line’s next interactive webinar will focus on fresh ideas for selling vertical markets—education, health care and energy. It will take place on February 28 from 2:00 to 2:30 p.m. EST. Distributors can click on this link to register.

Prime Line is promoting its Fresh Ideas program with freshly baked cookies at all major industry trade shows. As supplies are limited, distributors are encouraged to get to the Prime Line booth early.

For more information, visit

Related Content