Proforma Launches New Marketing Program
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On April 8, 2010, Cleveland-based distributor Proforma sang "Happy Birthday" to the newest segment of marketing support the company is now offering its members. The new Demand Generation Program utilizes a series of targeted messages to generate interest in the company.
A complement to the comprehensive suite of marketing campaigns and collateral, this is the first time that Proforma will work to identify, score and nurture leads through marketing initiatives. Once interest is generated, leads will be assigned to the network of more than 700 Proforma members in an effort to identify new business opportunities that increase sales for its owners.
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