Proforma Opens First European Office

In a momentous milestone for pursing global opportunities, growth and increasing brand strength, Cleveland-based distributor Proforma has announced the opening of its first European office in London, England. David Garnelas, owner of Proforma Promotional Solutions, has joined Proforma to increase its international presence and expand the Proforma brand into new markets worldwide.

“We are very excited David has come on board as our first European Proforma owner,” said Greg Muzzillo, Founder of Proforma. “Proforma continues to grow each year and expanding into Europe is a part of our mission to become a global brand and open the door to more international opportunities for our owners.”

Garnelas comes to Proforma with an extensive background in sales and marketing. He served as the sales director at Event Merchandizing, managing high-profile events such as the Live Earth environmental initiative, the London 2012 Games, X Factor and more. Garnelas was responsible for providing all promotional merchandise and revenue generating ideas as well as giveaways and advertising campaigns.

“I am thrilled to join Proforma,” Garnelas said. “This is a unique opportunity to help Proforma continue to grow by opening the first European office. I can serve as a UK base to U.S. and Canadian Proforma owners, giving them an additional resource when identifying global opportunities. I’m looking forward to growing with Proforma as we embark on this new journey together.”

Garnelas is paving the way to allow more international owners to join Proforma. Proforma’s backend support has adapted to be able to support Garnelas’s specific European business needs, including accounting, vendor development, marketing and more support services. Garnelas will offer brand and graphic communications solutions through promotional products, commercial printing services, business documents and e-commerce solutions.

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