Proforma's Greg Muzzillo on the Industry: Fears, Failures and Going for the Sale

Greg Muzzillo, founder of Proforma, the highest-earning distributorship for 2010 according to Promo Marketing's annual top list, shared his thoughts on many facets of the promotional industry. Covering more ground than printed in PM's May issue, listen to the audio interview for the complete presentation of Muzzillo's thoughts on how to keep selling in the face of a complex global economy, how well trade associations are advocating for the industry, and how his company deals with suppliers that sell direct.