Promo Marketing Partners With ZOOMcatalog for Promo MarkIt
Promo Marketing, the leading content provider of the promotional products industry, announced today that it has partnered with ZOOMcatalog on the development of Promo Marketing’s upcoming Promo MarkIt Catalog for promotional products distributors. Under the terms of the agreement, ZOOMcatalog, the promotional products industry’s hub for catalogs, flyers and marketing tools, will incorporate their patented technology into Promo Marketing’s annual Promo MarkIt end buyer catalog for promotional products distributors to utilize in their marketing efforts.
“Promo Marketing has always had a deep respect for ZOOMcatalog, but it became quite clear after one meeting that ZOOMcatalog and Promo Marketing share complimentary beliefs in how to best support suppliers and distributors in the promotional products industry,” said Michael Bloom, online sales director for Promo Marketing. “The ZOOMcatalog team has created a revolutionary service that has benefited suppliers and distributors for many years, and we’re excited about combining our resources together to create an incredibly valuable service for distributors to help them grow their businesses.”
The Promo MarkIt catalog, a complimentary digital publication to Promo MarkIt, an end buyer-facing search engine and lead generation source for promotional products distributors, will contain hundreds of products from the industry’s leading suppliers. Distributors will have the ability to select a cover design and upload their company logo and contact information onto the cover of the catalog, or replace the cover with their own design. Once customized, each distributor will get their own unique URL to share the catalog via their website, social media, email and more.
“We have always admired Promo Marketing’s ability to create and share high quality content, from industry news to catalog design. Partnering with Promo Marketing on this project was a no brainer. Their concept and our software were a perfect match,” said Bryony Zasman, co-founder of ZOOMcatalog. “Allowing distributors to customize the end-user friendly MarkIt catalog with our ZOOMcustom program is a win-win for suppliers and distributors. Distributors will have access to a professional, high quality catalog filled with a diverse mix of supplier products, which they otherwise would have had to invest a lot of time and money in creating. Suppliers adding products to the catalog gain even more exposure via distributors who use the catalog in their marketing mix.”
The Promo MarkIt catalog will be released in January 2018 and marketed through Promo Marketing’s and ZOOMcatalog’s extensive distribution platforms. Suppliers interested in participating in the Promo MarkIt Catalog, powered by ZOOMcatalog, can click here to contact your Promo Marketing supplier sales representative.
About Promo Marketing
Promo Marketing, a division of NAPCO Media, is the leading source of product and marketing information for distributor sales professionals. In addition to Promo Marketing and Print + Promo magazines, Promo Marketing provides a variety of promotional product industry resources dedicated to helping distributor sales professionals including free product search through PromoMarketing.com, e-newsletters, Power Meeting events, custom publishing, end-buyer catalogs and other online services.
ZOOMcatalog, based in Boulder, Colorado is the Promotional Product industry’s hub for catalogs, flyers and online marketing tools. Distributors have been using ZOOMcatalog to browse, search, customize and share supplier marketing content since 2009. In addition, ZOOMcatalog provides custom development and marketing programs, artwork services and education for marketing and sales teams.