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Philadelphia-based Bodek and Rhodes, a leading wholesaler of imprintable activewear, recently pioneered an arrangement with Northfield, Vermont-based manufacturer Chouinard to offer the entire range of apparel in the mill’s catalog, including all pigment-dyed and reactive-dyed colors in every size.
In an industry exclusive, Bodek and Rhodes now offers all 29 Chouinard styles, each in every color (some totaling near 100), and in sizes that range from XS and up to 6XL in some styles. The agreement provides Bodek and Rhodes with many of the styles in its five warehouses nationwide, while Chouinard will also supply inventory from the manufacturer’s own warehouses to supplement the growing demand.
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