Promotional Product Breathes Fresh Air Into Corporate Responsibility Programs
Corporate branding fuels tree planting in deforested nations.
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FarFromBoring, a South Florida promotional products company, is taking the act of planting trees in deforested nations and turning the activity into a branded promotional product, via a program called Seed Our Future.
For participating companies, the Seed Our Future program is more than charitable giving or eco-posturing. The concept is fundamentally sound because budgets to support the endeavor are already in place—it's a next-generation promotional product, part of an industry that saw 2010 sales top $17 billion.
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