Promotional Product Distributor Geiger Upgrades Media Center

Lewiston, Maine-based Geiger announced the company recently upgraded its media center to allow its sales force to send video emails from themed templates, upload videos to individual Web sites and create videos via Web or video camera.

“The ease of the Geiger Media Center makes it a marketing tool that is simple to use for our sales force,” said Becky Blair, MAS, video marketing project manager for Geiger. Blair continued, “Video is here to stay. According to comScore.com, the average American watches 12.2 hours of video a month. We have to reach our customers with tools that they use in their everyday life--video is moving up the list very quickly. It helps combine the visual and audio for a 45 percent increase in retention.”