Don’t Rain on My Parade

DURING THE TIMES of pharaohs and pyramids, umbrellas were a convenience reserved only for the upper-echelon of society. However, 21^st-
century umbrellas have much more to do than shield
royalty from rain and shine. They are one of the few ad
specialty products deserving of the title, “walking
billboard.” With new imprinting techniques and equally modern designs, umbrellas are expanding their scope as viable promotional products.