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"No one talks about disaster preparedness until after the disaster," said Paul Dubois, marketing manager for Ready 4 Kits, Keene, N.H., which is why he advocates safety items for end-buyers with preparedness as a focus, like insurance companies or municipalities. Additionally, though Dubois said disaster aid items can fit into any region, he noted it might be worth considering the hurricane-prone Southeast or the earthquake-prone Southwest as especially appropriate markets.
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Michael Cornnell
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