Protecting Your Client's Brand
What you should know about product safety, regulatory compliance and responsible sourcing
By
Rick Brenner
and Mas
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Both grocery chains, and eventually several others, announced nationwide recalls. Aside from the millions of dollars in recall costs, damage to the reputation of these brands was enormous. For these grocery chains, all their efforts to reinforce a "you can trust us" message were undone in one weekend.
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Rick Brenner
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