PSI Addresses Member Complaints About End-buyer "Promotional Products Day" at Trade Show
PSI, an international promotional products network based in Dusseldorf, Germany, and the force behind the PSI Trade Show, has responded to member complaints about its recent end-buyer trade show announcement.
The company introduced "Promotional Products Day," an opportunity for industry members to bring end-buyers on the final day for the 2013 trade show, earlier this month. "The aim of this day will be to increase awareness of this excellent advertising medium and to encourage a greater use of promotional products," the article stated. "The fascination for promotional products, which can best be experienced at the PSI, will enthuse new advertisers on this day and thus create new revenues for distributors. That is the sole intention."
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.