Q&A: Jeff Lederer, President of Prime Line, on Recent Acquisitions and Outlook for 2014
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On Jan. 13, top 50 promotional products supplier Prime Line announced that it had acquired industry direct sourcing companies R.O.I. by Source Abroad and Get It Global in separate transactions. In an interview with Promo Marketing, Jeff Lederer, president of the Bridgeport, Connecticut-based Prime Line discussed how the acquisitions came about and what it means for the company. Below, read Lederer's thoughts on overseas sourcing, what it means for the company and for distributors, and what to expect in 2014.
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- Companies:
- Prime Line
- Source Abroad
E
Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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