River's End Trading Company Strengthens National Sales Effort

River’s End Trading, a Hopkins, Minnesota-based wholesale apparel distributor of Columbia Sportswear, has added 18 new independent territory sales executives to cover all 50 states. All of River’s End Trading Company's 30 field sales executives have been sampled with the complete Columbia Sportswear line carried by the apparel wholesaler in an effort to increase its commitment to the Columbia Sportswear brand and to ensure promotional products distributors and imprinted sportswear decorators are properly serviced for all of their Columbia Sportswear needs.