Rymax Marketing Services Announces Exclusive Partnership with LaliqueJanuary 17, 2013
Rymax Marketing Services Inc., Pine Brook, N.J., announced a new partnership with Lalique, providing Rymax Marketing Services with the exclusive distribution rights for their artistic crystal collections in the incentive and premium products channel.
Lalique is world-renowned for their art deco and art nouveau inspired collections of high-end decorative items, interiors, lighting fixtures, jewelry, fragrance bottles, stemware, barware, decanters and sculptures. Each piece is manufactured in the Alsace region of France and is overseen by master craftsmen who perfect each product by hand. The Lalique identity is characterized by softness, femininity and nature, executed in its signature satin-finish contrasted with clear crystal. Lalique's wide range of luxury objects will expand Rymax Marketing Services' selection of high-quality home and lifestyle themed offerings.
"Lalique is delighted to partner with Rymax Marketing Services to expose our brand to the premium and incentive market," said Maz Zouhairi, president and CEO of Lalique North America. "Rymax is an authority in the industry and we look forward to leveraging their experience and knowledge to grow Lalique in this category of business."
Randy Toth, senior director of new business development for Rymax Marketing Services said, "Rymax is excited to add Lalique's exceptionally crafted crystal to our incentive reward offerings. Lalique is an excellent complement to our selection of aspirational luxury merchandise rewards and sure to become a favorite in our customer loyalty, employee engagement, years of service and corporate gifting programs."
For more information, visit www.rymaxinc.com.