Savor the Flavor
People love food. Preparing it, eating it, smelling it―even just looking at it (a la Instagram). More than a mere necessity, food is the supporting role to our daily routines. Food represents ethnic authenticity and family traditions. Food is personal, so get personal with it.
The fourth-quarter selling season is fast approaching, and some of the most popular year-end promotions involve edible gifts. From holiday treats to expressions of gratitude, these promotions are some of the most well-received by recipients, which translates to a profitable bonus for distributors. However, if the selling process of edible promotions is mishandled, those potential dollars will be tossed in the trash with the leftovers. For those interested in a slice of the food promotions pie, here are 10 points to keep in mind.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.