Selco to Make Customer-designed Watch Dials

Selco, Tulsa, Okla., unveiled Dial Revolution, a new process that permits customers to conceive their own watch dial designs. The program allows customers to choose almost any face design and pair full-color capabilities with Selco's coining processes as well.

"When we purchased the equipment in January we had other uses in mind, but the team quickly started creating new looks and solving existing customer demand using combinations of digital printing and their fabricating talents," Mark Abels, Selco's president said. "The results are watch-face designs that redefine our capabilities and give corporations new avenues to express their brand identity on timepieces.”