Writing off the Cheap Talk
Seven tips on rising above price wars with writing instruments
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Getting sucked into a price war with a competitor can happen with any promotion or product, but there are some instances where it's more likely than others. While pens and other writing instruments may not be the most likely items, compared to say buttons or golf tees, they are by no means the least likely either. Writing instruments have plenty of inherent traits, such as how they tend to be sold in huge quantities or how they are often manufactured overseas, that make it more probable you may end up arguing with a customer about nickels and dimes.
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Michael Cornnell
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