Shopping Spree: Selling Storefront Retail Items
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Whether you’re searching for a specific item or just window-shopping, chances are promotional items in a retail setting have pulled you in. They attract potential customers, show off a new program or sale, and expose shoppers to new items. For distributors, selling promotional items to retail end-buyers can mean a long relationship full of repeat business and chances to build the brand’s identity. We spoke to Michael Stoeck, director of sales and marketing for Stouse Inc., New Century, Kan., and Coleen Wright, vice president of global sales for Lizal Inc., Cupertino, Calif., to learn more about how distributors can increase their sales in the retail industry.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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