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There's a lot of demand for apparel that won't stain or retain moisture during workouts. And, a lot of the time, consumers can't be sure whether or not they can trust a company's advertisement. To verify one specific company's claims, Business Insider conducted a study where participants wore the same Ably T-shirt every day for a week. That included going to the gym, going to parties and basically living a normal life where stains and sweating happen.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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