Sunny with a Chance of Event Marketing
Event marketing season (spring and summer) is approaching, which means there's no better time to brush up on your outdoor event skills than right now. From 5ks and fun runs to tailgating and branded beach incentives, we've got the tips you need to keep your clients having fun in the sun.
1. Be Distinctive
With outdoor products, the more different they are from what an end-user could find in a retail setting, the better. You need your product offerings to stand out from big-box outdoorsman stores; a comparison your suppliers are trying to avoid, and one you should be too. "We don't try to compete with the products that you'd find at a Dick's Sporting Goods," said Kelly Borre, Midwest sales manager for AAA Innovations (formerly AAA Umbrella), Norwood, N.J. "Dick's Sporting Goods, they're selling outdoor chairs for $10. That's not who we are. We're selling the coolest outdoor chairs, and the coolest outdoor market umbrellas, so your clients are comparing them to those $10 products." She mentioned a new item the company is offering, a 9′ market umbrella with built-in Bluetooth capabilities, as a distinctive item that stands out from the competition.
- Companies:
- AAA Umbrella
- BamBams