Superex Completes Coast-to-Coast Representation

Appoints Multiline Groups Wesco Marketing and Cecco & Associates.

Superex, the promotional products supplier headquartered in Toronto, has completed its network of representation throughout the U.S. and Canada with the selection of Mark Fulwider (Wesco Marketing) and Kenneth Cecco (Kenneth Cecco & Associates).

Over the past three years, Superex has worked to put in place a dynamic and highly successful team of industry reps who have helped Superex earn recognition as one of the industry’s fastest growing supplier. “The selection process for our reps has been a long and competitive process but we are very happy with the coast to coast team now in place,” said Janet Trachter, vice president of sales.

Mark Fulwider will cover Northern California and Northern Nevada. Fulwider has been providing creative solutions to West Coast distributors for eight years. Ken Cecco will service the Mid-Atlantic, including New Jersey (area: 609, 856), Pennsylvania, Delaware, District of Columbia, Maryland and West Virginia. Ken brings 21 years of industry experience on the supplier side, the last three successfully as a representative.

“Superex is a leader in providing safety products to a safety-conscious market,” said Michael Gisser, executive vice president of Superex. “The fundamental motivation to feel safe is not limited to any specific market, and pairing that need with our enthusiasm to protect one of our most expensive investments, results in the ‘wow factor’ of giving everyday gifts that have value-added outcomes. There is no better message than telling our customers or employees that they matter.”

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