Take Me Out to the Sales Game
6 tips for scoring big with your next game-day promotion
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"Take me out to the ball game, take me out to the crowd!" The song is a classic sports tune, but its lyrics may need rewriting for modern fans. Today there's more to be sold at the stadium than peanuts and Cracker Jack—and much of it's imprinted. Dedicated fans purchase products like logo-stamped coolers, foam fingers and noisemakers to show support for their favorite teams. The teams show equal appreciation for their fans through product giveaways and themed game nights. From the early-morning tailgate to the final score, there are numerous opportunities for promotions at athletic events.
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- Jetline
Kelly Sheridan
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