Take Offense
Don't run for cover--keep advancing for a big sales score in 2009
By
Lisa Leitch
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In these precarious and unpredictable times, you have two choices—you can deploy a defensive sales strategy or an offensive sales strategy. If you choose to run defense, you will sit and weather the storm, stop spending and buckle down for a tough year. On the other hand, if you choose to run offense, you will become proactive and savvy, and show your clients you can and will grow their businesses in 2009.
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