The Economics of Ecological
The industry is realizing
that green is no longer a choice,
but a necessity
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Despite a loss in momentum since arriving full force a few years ago, the green movement is very much alive. In the promotional products industry, the green interests of end-users have led to an increase in eco-friendly products. According to Howard Headden, vice president of key accounts for Ash City USA, Lenexa, Kan., going green "resonates a lot more ... as we evolve and go forward." The green growth of the industry is evident on supplier websites, most of which now offer a section of eco products. Though the industry has come a long way since the beginning of the green movement, there is still a long way to go.
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- Companies:
- Ash City USA
- Bag Makers
- People:
- Howard Headden
E
Colleen McKenna
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