Blues Traveler
The journey of promotional denim is approaching a crossroads, and its next direction is anyone’s guess
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ANY SELF-RESPECTING SHOPPER has come to terms with the fact that denim is a bit of a fair-weather friend. At first, it seems the world of jeans is a consumer’s
oyster—endless washes, sizes and weights just begging to be tried on. But in the light of the dressing room, it rebuffs its would-be owner in a tug-of-war that inevitably leads to a pile on the floor and the buyer in a red-faced huff.
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- Companies:
- One Stop
- Veltex Apparel
- People:
- Jeff Comstock
- Saasha Campbell
E
Christen Gruebel
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