Dashing Drives

Good Timing
Spring still dominates as the best time for golf apparel, but winter is becoming more of a sell. Danny Tsai, vice president, merchandising, Tri-Mountain, Irwindale, Calif., mentioned an increase in cold-weather golf apparel as corporate gifts. "We definitely see a spike in the spring and summer, though the winter holiday season is also a boom time as gifting and holiday-related corporate programs are kicking in," he explained. To outfit fall and winter golfers, Tsai recommended windshirts, quarter-zips, light jackets and polyknit fleece. "They protect against wind and the elements without sacrificing mobility and performance," he said. According to Joel Freet, national sales manager, corporate, for Seattle-based Cutter & Buck, combining performance and luxury qualities is ideal for cold-weather golfers. "[The] CB DryTec Luxe is a hybrid of Cutter & Buck's renowned performance and celebrated luxury. Moisture wicks away from your skin keeping you dry, comfortable and looking sharp," he said.